I love working with brands that celebrate unapologetic ageing, authenticity and experience.
My approach is grounded in a love for style at any age, and a commitment to creating content that resonates with my audience.
I work with brands that value authenticity, experience, and thoughtful storytelling. If that sounds like you, I’d love to explore how we might work together.
Ways we can collaborate:
- Featuring your products or services on my social platforms
- Creating content for your platforms
- Brand ambassadorships
- Reviewing products or services
- Modelling services
Gifting & Product Seeding
I may accept gifted products that align with my personal style, aesthetic and values. My audience knows me well, and authenticity is essential – promoting something that doesn’t feel like me ultimately doesn’t serve the brand or my community.
Gifting does not guarantee specific content, deliverables, or posting timelines. When I choose to share gifted products, the content, format, and timing are always at my discretion.
If a brand requires specific content, defined deliverables, or content within a particular timeframe, this constitutes a paid collaboration and must be negotiated and agreed upon in advance.
Any content created as a result of gifting remains my intellectual property. Content does not transfer ownership to the brand because it features one of their products.
Organic resharing of gifted content is typically permitted for up to 30 days, unless otherwise agreed in writing.
Any extended organic usage, paid usage, boosting, whitelisting, or dark posting requires a separate agreement for a negotiated fee.
Usage & Licensing
All content created by me remains my intellectual property unless otherwise agreed in writing. It may not be shared, reused, adapted, or distributed without my prior written permission.
All usage rights, including platforms and usage periods, must be agreed in writing. Paid, boosted, dark posting, or whitelisted advertising usage is always separate and priced accordingly.
Quick Definitions
- Organic usage rights: Content may be shared on the brand’s social media platforms for a specified period.
- Paid advertising usage rights: Content may be boosted or used in digital ads (Meta, Google, etc.) for a specified period, agreed in writing.
- Full media usage/buyout: Content may be used across web, social media, email, print, and marketing materials for a specified period. Paid usage is not included unless expressly stated.
- Dark posting: Sponsored content run from the brand’s advertising account, not visible on my personal feed, for a specified period.
- Whitelisting: Sponsored content run from my personal account, with the brand given access to boost or run ads, for a specified period.
- Exclusivity: Restricts collaboration with specified competing brands for a defined period; negotiated on a case-by-case basis.
Usage begins on the date content is first published or delivered, unless otherwise stated in the agreement.
Let’s Connect
If you think we’d be a good fit, I’d love to hear from you. Please get in touch via email [mail] or DM me on Instagram @deborah_ _darling, and let’s explore how we can create something meaningful together.